Compelling Clicks with a Post Title

That little one liner at the top of your post has a lot riding on it. Your audience and prospective audience decides in a quick second whether they are going to read your post or not based on the title and perhaps the first few lines of the post. There are several different ways your content is being delivered:

1. Website - Readers are coming straight into your blog to see what is new. The first post they see is the most recent. After they are done reading they might be looking to see what else you have published and descriptive and catchy titles in the list of previous posts can do a lot to keep them there.
2. RSS Feed - Readers have subscribed to your feed or are viewing other's shared items through Google Reader or the like. A well written title can mean the difference between reading/clicking and scrolling right on by.
3. Search Engine Results - Congrats! Your blog post was served up as a result to their search, is your title what they are looking for?

Even if your blog is a type of narrative journal, it would be much more interesting to a reader of your daily diary was titled "Near Miss Collision" rather than just "Another Exciting Day" about your daily commute in rush hour traffic and will most likely gather more clicks. If your post is about solving a problem give a summary of the solution in your title.

Want to know more about creating great titles? Check out 8 Ways of Creating Compelling Blog Post Titles for more wonderful suggestions on hooking your potential readers with your post titles.

Change is about Conversation

The standard model of the decision making process involves management and upper management discussions with a verdict passed down through the ranks. Managers act as representatives of their people and like every political system they don't always bring their peoples' best interests to the table. It may be because they don't agree with the position of their subordinates, they don't understand the position they are trying to support, or there could be ulterior motives for their position.

To create a system with checks and balances committees are formed and the conversation is broadened. Higher-ed has understood the importance of a broad conversation for quite sometime and if you have ever been a part of the decision making process in a higher-ed institution you are aware of just how broad the attendance in meetings can get.

The downside to these committees is that the more people you engage in the conversation the longer the process becomes. With high tech, new media, and the internet decisions are being made at the speed of light and a longer process can seem unnecessary to those not accustomed to the process. An open conversational forum is needed to allow for debate and a richer experience within the organization and among it's participants.

Change is about conversation. No matter what the final outcome or the original purpose of the conversation the people involved in it are richer because of it. They have learned new things and seen things from a fresh perspective which will overflow to other projects and goals.

Listen, be heard, and change something.