Compelling Clicks with a Post Title

That little one liner at the top of your post has a lot riding on it. Your audience and prospective audience decides in a quick second whether they are going to read your post or not based on the title and perhaps the first few lines of the post. There are several different ways your content is being delivered:

1. Website - Readers are coming straight into your blog to see what is new. The first post they see is the most recent. After they are done reading they might be looking to see what else you have published and descriptive and catchy titles in the list of previous posts can do a lot to keep them there.
2. RSS Feed - Readers have subscribed to your feed or are viewing other's shared items through Google Reader or the like. A well written title can mean the difference between reading/clicking and scrolling right on by.
3. Search Engine Results - Congrats! Your blog post was served up as a result to their search, is your title what they are looking for?

Even if your blog is a type of narrative journal, it would be much more interesting to a reader of your daily diary was titled "Near Miss Collision" rather than just "Another Exciting Day" about your daily commute in rush hour traffic and will most likely gather more clicks. If your post is about solving a problem give a summary of the solution in your title.

Want to know more about creating great titles? Check out 8 Ways of Creating Compelling Blog Post Titles for more wonderful suggestions on hooking your potential readers with your post titles.